Episode 30: How To Add Kickstarter Crowdfunding Launches To Your Business: Interview with Will Ford of Launchboom

Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough!

Minute Markers:

2:15- Will’s background before Launchboom

3:45- How Will used influencer marketing with his first company

5:40- How Will got into crowdfunding

7:30- How does Launchboom look different today, 5 years later?

9:40- Jeff’s Kickstarter experience

13:15- What products are not a good fit for crowdfunding

16:50- When should established brands use crowdfunding

18:55- Why his original business model had a major flaw

20:13- Kickstarter vs. Indiegogo

23:!5- How does Launchboom ensure successful outcomes?

26:25- Top mistakes people make with crowdfunding campaigns

28:50- How do you start generating buzz for a pre-launch?

34:20- Tips for then moving onto Amazon

37:05- How Launchboom then helps sellers post-campaign

39:25- Best tip for deciding if crowdfunding is a good fit for your product

www.kickstarter.com, www.indiegogo.com, www.launchboom.com

Interested in launching a crowdfunding campaigns?

Go to www.launchboom.com and go to the Apply button to talk out the logistics

 

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