Episode 3: How to Build a Huge Audience for a Product Launch and More, with Multi-Million Dollar Business Owner Kevin Liang – Playbook for Amazon

In this episode of Playbook for Amazon Podcast, Jeff interviews Kevin Liang, a 26 year-old entrepreneur who shares about his journey owning multiple brands and selling over 7-figures. What strategies worked best for Kevin? What is he doing today and how did he scale his business?  Kevin shares with us his best tips for Kickstarter campaigns, creating an email list, and hiring a rockstar Amazon team. Along with his biggest failures, Kevin shares his greatest accomplishments, and biggest lessons that he learned along the way that helped him create a huge network at such a young age. 

Minute Markers: 

Kevin’s Product Idea 3:50

How Kevin launched his products- 6:38

Kevin’s goals for his company- 9:10

Who’s a good fit for crowdfunding campaigns- 12:40

Building an audience- 14:59

Facebook advertising strategy- 16:10

Post Kickstarter life for Kevin’s business- 18:38

How TurnKey was able to escalate his sales- 21:00 

Building a rockstar team- 23:33

Making connections- 34:29 

Healthy lifestyle habits- 37:58 

Recap/Takeaways- 40:22

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

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