What’s New On Amazon

What’s New on Amazon: Advanced Dynamic PPC Bidding

Gain even more control over your PPC Campaigns We’ve recently been seeing amazing results with Amazon’s Advanced Dynamic Bidding features. Dynamic Bidding helps sellers make stronger decisions when it comes to managing their PPC campaigns, by allowing Amazon to dynamically adjust your keywords bids based on where the ad will show up. Why is this useful? …

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What’s New on Amazon: Amazon Vine is Officially on Seller Central

Well it is official, Amazon Vine is available for Amazon sellers! Originally the program was only available for vendors operating their Amazon business within Vendor Central but it has finally made its way over to Seller Central after years of waiting!  What is the Amazon Vine Program?  Amazon Vine is an Amazon program that enables …

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What’s New on Amazon: Amazon’s Product Optimizer Tool​

Using this tool, Amazon will provide you with recommendations on optimizations you can apply to your new products to increase sales, conversion, and customer experience.  It will look at products that have been listed on Amazon in the first 60 days.  Amazon will identify the areas that you can improve on a given listing to ensure you are providing …

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What’s New on Amazon: Take More Control of Subscribe & Save

Have you seen these changes to the Subscribe & Save Program? As we all know, the Subscribe and Save (SnS) program offers discounts to repeat purchase products that provide regularly scheduled deliveries on everyday essential items.  The program is known to increase purchases, boost conversions, and increase brand awareness.  In December, for a limited time, Amazon will enroll all …

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What’s New on Amazon: Amazon Advertising’s Post

Amazon advertising has added a new beta program called Posts.  Posts is a browse and discover experience on Amazon that is meant to focus on brand-shopping through posts you are already sharing on social media. Posts helps shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content that links back to the product …

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