What’s New on Amazon: Amazon video ads!

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

A ton of you guys have reached out to us regarding Amazon video ads and who can blame you? They are incredibly powerful ads. 

Amazon video ads are a part of the Brand Registry program where you are able to advertise to customers using video! Video ads are a feature that has not been around too long, so it is super tough for sellers to determine best practices for running these video ads. 

Luckily, our team has it figured out for you! We have put in the work testing different video ads on Seller Central, as well as DSP ads. We know what it takes to run these ads and reach new audiences to help improve your brand on Amazon. 

In the meantime, check out Amazon guidelines for your video ads through Seller Central: 

Video specs

  • 16:9 aspect ratio
  • 1280 x 720px, 1920 x 1080px or 3840 x 2160px
  • 23.976, 24, 25, 29.97, 29.98, or 30 fps
  • 1 Mbps or higher bit rate
  • H.264 or H.265 codec
  • 6-45 sec long
  • 500 MB or smaller
  • MP4 or MOV file
  • Main or baseline profile
  • Progressive scan type
  • 1 video stream only

Audio specs

  • 44.1 kHz or higher sample rate
  • PCM, AAC or MP3 codec
  • 96 kbps or higher bit rate
  • Stereo or mono format
  • Not more than 1 audio stream

To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here