Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty.
Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It’s a hidden gem in the Amazon seller central, but it’s not well-known by many sellers.
Here’s the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales.
By using Brand Tailored Promotions, you can:
Re-engage at-risk customers and win them back.
Convert brand card abandoners into paying customers.
Reward brand followers for their loyalty.
Keep high-spend customers coming back for more.
Attract potential new customers and introduce them to your brand.
Nurture promising customers and turn them into loyal customers.
Encourage recent customers to repurchase your product.
Reward repeat customers for their continued support.
Show your appreciation to top-tier customers and keep them coming back.
Here are some dates to keep in mind when using Brand Tailored Promotions:
October 24th – November 24th: Only run coupon clippings during this time, as other promotional types can affect Black Friday promotions.
November 25th (Cyber Monday) – December 15th: Target brand card abandoners and potential new customers.
December 16th – December 23rd: Target high spend customers, top tier repeat customers, and brand followers.
Here are some tips for using Brand Tailored Promotions effectively:
Target the right audiences with the right discounts. For example, you may want to offer a higher discount to at-risk customers than to repeat customers.
Create personalized messaging for each audience. This will help to make your promotions more relevant and appealing to your customers.
Track the results of your promotions. This will help you to see which audiences and promotions are most effective.