Amazon advertising has added a new beta program called Posts.
Posts is a browse and discover experience on Amazon that is meant to focus on brand-shopping through posts you are already sharing on social media. Posts helps shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content that links back to the product listings.
The program is currently free to participate in and promises to have solid metrics that will feature views, impressions, and click-through rates.
Where will Posts show up? Posts will show up on participating brands detail pages, detail pages for related brands, category-based feeds and feeds for related posts.
Amazon advises brands participating in the new program to post as often as they do on social media. The content that is used should be consistent with your brand’s social media presence.