By now you are probably already well aware that Prime Day is next Monday and Tuesday, July 15th and 16th! While Prime Day can be very overwhelming, don’t panic! Here are some tips on how to navigate the craziest shopping days of the year:
Submit your promotional codes ahead of time!
Do not wait until the night before to submit your promotional codes to Amazon.
Plan your social media posts in advance!
Plan out your off Amazon strategies early to capitalize on the Prime Day opportunities.
Monitor your inventory during Prime Day!
Hopefully, you already have plenty of inventory in Amazon’s warehouse. Whether this is true or not, be sure to monitor your inventory throughout both days and turn on your FBM inventory if you sell out of FBA inventory and you have the resources to fulfill FBM orders.
Hold off on updating your title!
As we mentioned last week, Amazon is going to start enforcing their title TOS. However, if you haven’t already made changes to your title, we do not recommend doing so until after Prime Day to ensure you do not affect your ranking.
Monitor your Amazon PPC campaigns!
Ensure that you are in front of as many people as possible by increasing your budget as needed. Bid prices will go up on Prime Day so it is important to monitor your campaigns and ensure their budgets do not run out especially midday.