What’s New on Amazon: Amazon TOS Enforcement

Don’t panic…just plan! Here’s what you need to know:

Amazon officially announced that they will start enforcing their title rules on July 22nd. If a listing is currently breaking Amazon’s title rules the listing will be suppressed on July 22nd 

What are Amazon’s title rules? 

Glad you asked! There are TONS of rules but here are some important ones to keep in mind: 

  • Know your category title character limit, majority of titles must be 200 characters or less but check your category and make sure your title length is compliant 
  • DO NOT USE ALL CAPS, seriously, don’t do it 
  • Do not include promotional messaging such as FREE SHIPPING 

Why you should not panic! 

It is pretty simple because you are paying attention! While other sellers have their head in the sand you my friend are prepared and have the tools to make these adjustments to avoid getting your listing suppressed. 

When should you make the title changes? 

This is tough because Prime Day is on July 15th to July 16th. Since titles are so important for ranking our team recommends writing out your new titles NOW but do not switch them out until post-Prime Day to ensure you are not messing with your rankings.

If you have any specific questions about your title changes be sure to reach out to our team and schedule an audit call, we would be more than happy to help you with the process!


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