This post was written by our friends at FreeeUp for the TurnKey Playbook for Amazon Blog
This article was contributed by Jeff Lieber and his team from TurnKey Product Management, an Amazon marketing agency. With over 12 years of Amazon experience, over 150K products sold, and over 8-figures in revenue made for our clients each year, we are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full-service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.
It might surprise you that often the biggest hurdle physical product sellers face with Amazon is simply… getting started! Amazon feels like such a massive platform with so much uncertainty and such a steep learning curve, and it stops a lot of sellers in their tracks. But we’re here to remind you to take a deep breath, let go of any preconceived ideas about the indomitable Amazon, and join us as we walk you through the basics of getting started with Amazon FBA.
The first step to getting started with FBA is obviously developing a product to sell. If you already have a brand, you already have your products which will save you a lot of hassle. But we recommend taking a look at Jungle Scout to see the potential of your product on this platform and the estimated sales info for your competitors. That can help to set your expectations and ensure your product is a good fit for Amazon.
If you are just getting started as a physical product seller and haven’t chosen a product yet, we actually have a free resource for picking a product here.
Once you have your product ready to go, you will need to create a professional Amazon account. Amazon makes it surprisingly simple to sign up as a seller. Simply provide them the business information and they’ll walk you through step by step. If you’re not sure what information you’ll need to provide, you can head over to the link today to at least begin gathering the right information and verification documents.
After you have your account set up, it’s time to list your products on Amazon. To do this you will need an image of the product with a white background, UPC, SKU, and product information like weight and dimensions. Once the listing is complete, you can then send in your product inventory. We highly recommend always using FBA when possible because that Prime badge is a huge advantage over your competitors. If customers have a choice between a Prime product and one that is not, just think what you would pick if all other things were created equal.
In addition to that Prime badge, customers are also looking for a professional and convincing listing. It’s essential that your images are clear and professional, a keyword-optimized title, bullet points address benefits of the product and the pain points your product alleviates, and even better if you can also add video and A+ Content (for Brand Registered sellers). Partnering with an Amazon expert to help optimize your listing is a great idea to ensure you’re giving your product the best shot at converting when someone lands on your page.
Once the listing is fully optimized, many sellers make the huge mistake of assuming that Amazon is ready to be set on autopilot. Just because you’ve set things up the right way at the beginning, doesn’t mean you shouldn’t continue innovating and testing new copy and strategies to encourage that ongoing growth! You will want to strategize a customer review plan, a launch plan for new products, and a keen eye on your PPC so that your campaigns are truly working for you. If you feel ill-equipped to test out new strategies or manage your PPC properly, that’s when it’s time to do what you do best and hire out the rest!