In 2018, TurnKey’s CEO and Founder Jeff Lieber figured out a way to supercharge the Profitable Amazon Giveaways Strategy (unfortunately Amazon retired their Giveaways program in October 2019, may it rest in peace) that got amazing sales growth for our clients.
We promised all of our clients we would do the strategy on a weekly basis, and then when Jeff went on a previously scheduled vacation for 2 weeks, we quickly realized nobody else on the team knew how to implement that strategy and so they couldn’t do it.
When Jeff got back, he knew he had to get the strategy out of his head and to the team, so he recorded a video of himself implementing it, and made it into a written standard operating procedure so now anyone on our team can do it!
That was when we realized the importance of standard operating procedures and systems.
So, Jeff assembled our entire Amazon Client Services Team and gave them 90 days to systematize each step of every strategy that’s working to grow sales for our clients.
By the time they were done, they had documented well over 10 specific Amazon growth strategies, and then we asked a couple of brand new team members who have zero experience on the Amazon marketing side of things to see if they could follow the steps and implement them. They were able to complete the strategies successfully, and we knew this would help a lot of companies!
Since then we’ve used the same formula to create additional accelerators on a variety of topics including this one. So now you get the benefit of our strategy systematization!