Playbook for Amazon Blog

Gain the Insights You Need to Dominate on Amazon

The Importance of Brand Registry

Every single day Amazon sellers reach out to us for help with their Amazon business, and of all of the major issues they are concerned with, unauthorized resellers are at the top of the list. We hear about the frustration that comes with overseas manufacturers knocking off their proprietary designs left and right, and difficult it is to compete with

Systematize Your Business with Standard Operating Procedures (SOPs)

In any business, there are tasks which must be performed on a regular basis. Generally, these tasks are assigned to a member of the team who has been trained to perform them. But what happens when that team member is unavailable, or it is necessary to train additional employees on how to perform the task? Creating and maintaining standard operating

Jumpstarting Your Social Media Presence – Twitter

In this day and age, having a strong social media presence can have a huge impact on a business’s ability to identify and cultivate new customers while simultaneously staying in touch with repeat ones. Unlike other social media platforms (Facebook, Instagram, Pinterest) who have clearly defined uses and best practices, Twitter tends to be something of an enigma to business

Sales Copy Magic: Using Words to Transform Your Listing

Selling online can be tough because you don’t always get to touch and see the product in person, which means that capturing your audience can be a bit trickier. When it comes to selling on Amazon, the foundation of converting views to sales is your listing copy. Potential buyers will not only base their decision on the visual elements of

Get Featured On Amazon’s Coupon Page To Boost Your Sales

No matter how amazing the product, how phenomenal the price, or how finely composed the listing, one of the challenges that any Amazon seller faces is listing visibility. Your ideal customer cannot purchase your product if they do not know that it exists. Utilizing Amazon’s coupon clipping feature can help you to increase both your visibility and your sales.  

Grow Your Sales Using Amazon Giveaways

A Quick Note From TurnKey: As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply: Leverage social media, email lists, etc. in order to send people over to a landing

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