Playbook for Amazon Blog

Gain the Insights You Need to Dominate on Amazon

Sales Copy Magic: Using Words to Transform Your Listing

Selling online can be tough because you don’t always get to touch and see the product in person, which means that capturing your audience can be a bit trickier. When it comes to selling on Amazon, the foundation of converting views to sales is your listing copy. Potential buyers will not only base their decision on the visual elements of

Get Featured On Amazon’s Coupon Page To Boost Your Sales

No matter how amazing the product, how phenomenal the price, or how finely composed the listing, one of the challenges that any Amazon seller faces is listing visibility. Your ideal customer cannot purchase your product if they do not know that it exists. Utilizing Amazon’s coupon clipping feature can help you to increase both your visibility and your sales.  

Grow Your Sales Using Amazon Giveaways

A Quick Note From TurnKey: As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply: Leverage social media, email lists, etc. in order to send people over to a landing

Jumpstarting Your Social Media Presence – Instagram

Did you know that Instagram has over 800 million active users, with 500 million of them using their platform daily? This makes it one of the most engaged networks, second only to the popular Facebook. Today, most brands are actively using their Instagram accounts to not only grow their fan base but to sell their products. Over one-third of Instagram

Listing Image Checklist: Let Your Images Do the Talking

Studies have shown that consumers would much rather look at images than read through long paragraphs of copy. As customers on Amazon, we subconsciously purchase what appeals to our eye. Let’s admit it, we’ve all taken a look at a product and said to ourselves “ this looks fake or like a scam”. We should keep this “customer mentality” in

Double Your Sales On Amazon During Black Friday And Cyber Monday

A Quick Note From TurnKey: In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that