Playbook for Amazon Blog

Gain the Insights You Need to Dominate on Amazon

Networking: How to Get the Most Out of Business Conferences

Who doesn’t love a good conference or networking event? You get the chance to break away from the office, network with like-minded, motivated colleagues, and hopefully learn new tools to level up your business. But on the other side of the coin, you might also feel stressed to break away from your daily responsibilities, overwhelmed by the crowds of people,

What’s New on Amazon: Voice of the Customer

Amazon’s new feature lets you hear what your customers are saying about your brand! As Amazon sellers, we are always looking to get in touch with our Amazon customers. With the Voice of the Customer feature, Amazon has made that a lot easier!  The Voice of Customer dashboard is located under the Performance Tab in Seller Central.  Using this dashboard

Make Your Amazon Pain Points Disappear in 90 Days or Less!

A Quick Note From TurnKey: In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that

What’s New on Amazon: FBA Global Export

Reaching international customers is challenging, but Amazon just made it WAY easier! At no additional charge, Amazon is allowing you to reach customers from more than 100 countries and regions!  How do you enroll in this awesome program?  Enable your Export Settings of course! You can find your export settings located in the settings tab in Seller Central. To find which

Our #1 Amazon Giveway Tip

A Quick Note From TurnKey: As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply: Leverage social media, email lists, etc. in order to send people over to a landing

What’s New on Amazon: Your New-to-Brand Metrics Broken Down

Have you been checking your New to Brand Percentage? Within Amazon’s PPC Dashboard choice sellers have gotten the opportunity to learn about their New-to-Brand (NTB) percentage.  The NTB percentage is determined by whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time within the past year. In other words, if

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