Playbook for Amazon Blog

Gain the Insights You Need to Dominate on Amazon

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Key Roles You Need for Your eCommerce Store’s Marketing Team

Make no mistake: just because your Amazon business operates through the internet doesn’t mean you won’t need to invest in a good marketing team. In fact, research has found that 90 percent of online businesses fail within the first 120 days – mainly due to “Poor online marketing performance coupled with an overall lack of search engine visibility.” With hundreds of thousands

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Blog Post What’s New On Amazon: February 2021 Recap

What’s New On Amazon February 2021 Recap February was a big month for brands on Amazon!  Are you up to date on all things Amazon? Here is the latest:  Bring on the split tests! Amazon expanded their experiment options further and you can now split test your main image through Amazon. This is a huge development because the main image

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Blog Post What’s New On Amazon: January 2021 Recap

What’s New On Amazon January 2021 Recap Before we get into the month of January wrap up, we want to start by saying we hope you are off and running in the New Year toward an increase in sales! 2020 was certainly a wild ride, but 2021 has already proven to be taking a turn in a positive direction for

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Blog Post What’s New On Amazon: December 2020 Recap

What’s New On Amazon December 2020 Recap Before we get into the month wrap up, we want to start by wishing you a very happy and healthy New Year! What a crazy year it has been and it wouldn’t be Amazon if they were not ending it on a high note. Here are some updates that you should know about

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Blog Post What’s New On Amazon: Do you have a product that expires?

One thing our team has seen consistently is that Amazon has always struggled with products that have an expiration date. For years now this has been a big source of frustration causing terrible customer service issues and a big headache for brands selling on Amazon. According to a new update, it appears Amazon has finally heard sellers out and is