What You Need To

KNOW EVERYDAY

Every One of Our Amazon Weekly Updates All In One Place

At TurnKey we believe that knowledge is power. That's why we've dedicated every Wednesday to delivering the newest features, updates, and information about Amazon fresh to your inbox.

 

Below is the entire catalog of What You Need to Know Wednesday's What's New on Amazon Updates. Take some time to read through everything. After all, if you didn't know it before, it's new to you!

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November 6, 2019

Introducing Amazon's Outlet Deals

If you have excess inventory in Amazon's warehouse, we've got a treat for you!

 

Using Amazon’s Outlet deals you are able to turn your excess inventory in the FBA warehouses into an awesome sales opportunity. The special deals are Amazon-featured, limited-time, promotional offers displayed on the Amazon Outlet page. 

 

To access the program, head to the "Manage Excess Inventory" page. From there Amazon will tell you which of your products are eligible for an outlet deal under the item’s current price showing either Outlet deal eligible (submit by creating an Outlet deal) or Outlet store eligible (submit by creating a sale).

 

To be eligible for an Outlet deal, a product must:

  • Be currently available for sale and in Amazon fulfillment centers.
  • Have a sales history and at least a three and a half star product rating on Amazon.
  • Be in new condition.
  • Comply with Amazon’s customer product reviews policies and price policies.
  • Not be enrolled in Subscribe and Save.
  • You cannot have had an outlet deal in the last 90 days. 

 

Outlet deals are currently free for products that are eligible and selected! 

 

Our team recommends checking your "Manage Excess Inventory" page as soon as possible to take advantage of these outlet opportunities.


    Watch Jenna Lieber, our Director of Client Services discusses Amazon's Outlet Deals on this week's Facebook Live

    October 30, 2019

    Amazon's Intellectual Property Accelerator

    Introducing Amazon’s Intellectual Property Accelerator program! This new program helps brands obtain brand protection and intellectual property rights in the Amazon store. 

     

    This program is built for small and medium-size brands who are looking to take their business to the next level while also protecting it in a cost-effective way. 

     

    The participating IP (intellectual property) law firms have been vetted by Amazon and will ease the stress of getting a trademark. Not only that but Amazon has done the negotiations for you by offering sellers incredibly competitive rates to work with these law firms. 

     

    They can help you with other items besides trademark issues including other IP needs such as copyright registrations, design patents, and broader IP protection strategies.

     

    Working with these law firms also has an added bonus of brand protection features in Amazon’s store. Since the participating law firms have been vetted by Amazon, when a brand works with one of the law firms in the IP Accelerator program and a trademark has been filed on their behalf, the brand will be strong candidates for Brand Registry. 

     

    As a result, Amazon will provide these brands with accelerated access to brand protection in Amazon’s stores, to better protect their brand before their trademark registration officially issues. Brands will benefit from automated protections, which proactively block bad listings from Amazon’s stores, increased authority over product data on Amazon, and access to the Report a Violation tool. This powerful tool searches for and reports bad listings that have made it past Amazon's automated protections.

     

    If you have been struggling with a trademark or other IP issues we highly recommend looking into this program. Learn more here


      Watch Jenna Lieber, our Director of Client Services discusses Amazon's Intellectual Property Accelerator Program on this week's Facebook Live

      October 23, 2019

      Gifts for You & Your Customers

      There are so many opportunities on Amazon as a seller and it is important that you take advantage of as many as possible! 

       

      One new opportunity you should definitely take advantage of is Amazon’s video production recommendations. You can find their recommendation here

       

      Using this service, videos can be produced in as little as 24 hours once they have your product. These production companies know how to provide content tailored to sellers and their brands. 

       

      These videos will bring your product to life by demonstrating key features that cannot be shown in a single image. This is a quick, cost-effective way to get professional videos. If you do not have a video on your listing and you are brand registered we highly suggest looking into this opportunity as soon as possible.  

       

      Another opportunity sellers should take advantage of is gift wrapping for customers!

       

      With the holidays about to be in full swing, offering this on Amazon can be the difference between you and a competitor getting the sale. 

       

      To enable this feature head to Seller Central → Settings → Gift Options and choose to enable the gift wrap options for your brand. 

       

      From there you can choose what gift wrap option to use, and set the price for this add-on. Gift wrapping is free to sellers so you can choose to even offer free gift-wrapping or increase your margins a little bit by putting a price on gift wrapping. 

       


        Watch Jenna Lieber, our Director of Client Services discusses Video Production Reccomendations & Gift Wrapping Options on this week's Facebook Live

        October 16, 2019

        Q4 is Here!

        It is officially Quarter 4 and you know what that means...it is time to start planning! 

         

        Sending inventory into Amazon -  Plan to do this as soon as possible! In order for your products to be available for purchase please use the following guidelines:

        • Black Friday and Cyber Monday - Products should arrive at the Amazon warehouse no later than November 6th. 
        • The December Holiday Rush -  Products should arrive at the Amazon warehouse no later than December 3rd. 

        That being said, our TurnKey team suggests you plan even further ahead of these deadlines considering the Amazon warehouses are always behind during this time of year! 

         

        Planning out your shipments - Feel free to use the projection report template we've attached in this email. This will help you predict the inventory amount you'll need in order to keep with the rush of sales you will get with Q4. 

         

        Amazon's holiday return policy - Speaking of holiday shopping, Amazon's new policy allows customers to return products that were purchased from November 1st to December 31st as late as January 31st. This applies to those of you selling through FBA as well as FBM. 

         

        TurnKey Says Goodbye to Amazon Giveaways!

        As of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go!

         

        That being said, the principles that made the giveaway effective still apply:

        • Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
        • Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
        • Offer a discount code to people who watch the video.

        So don't worry just because Amazon isn't offering this feature anymore. You can still find ways to incorporate aspects of the strategy we taught you in your own way and have it really impress your customers and lead to more sales!

        If you need more support, we have lots of other strategies to help you grow your sales so don't hesitate to reach out. 


          Watch Jenna Lieber, our Director of Client Services discusses Q4 Strategies on this week's Facebook Live

          October 9, 2019

          Voice of the Customer

          Amazon's new feature lets you hear what your customers are saying about your brand!

           

          As Amazon sellers, we are always looking to get in touch with our Amazon customers. With the Voice of the Customer feature, Amazon has made that a lot easier! 

           

          The Voice of Customer dashboard is located under the Performance Tab in Seller Central. 

           

          Using this dashboard you will be able to review the Customer Experience (CX) Health of your offers, read customer comments, identify product and listing issues, and act to resolve problems.

           

          The CX Health metric will show you how your offer stacks up to those that are offering a similar product and offer. This is metric is measured by your recent orders as well as customer feedback regarding your products. They will also take your negatives experiences and compare them to other brands offering the same or similar offer. 

           

          Your CX Health is measured as excellent, good, fair, poor, or very poor. 

           

          Here is a breakdown about what that means: 

          • Excellent (green): Your offer is performing significantly better than similar offers.
          • Good (light green): Your offer is performing as well as or better than similar offers.
          • Fair (yellow): Your offer is performing comparably to similar offers.
          • Poor (orange): Your offer is performing worse than similar offers and may be at risk of closure because of negative customer experiences.
          • Very poor (red): Your offer is performing significantly worse than similar offers and may already have been closed because of a high rate of negative customer experiences.

          Knowing your CX health can help you identify different problems like mislabeled, damaged, or defective products and inaccurate or incomplete detail pages.

           

          Within the dashboard, you will be able to see if a listing is suppressed and resolve the issue. You will also be able to remove damaged products from Amazon’s FBA inventory. 

           

          Our team suggests using this dashboard to optimize and adjust your listings and products. You, as a seller, have so much to learn from customers so take advantage of this opportunity now! 

           

          Learn more about this program here

           


            Watch Jenna Lieber, our Director of Client Services discusses the New Voice of the Customer feature on this week's Facebook Live

            October 2, 2019

            FBA Global Export

            Reaching international customers is challenging, but Amazon just made it WAY easier!

            At no additional charge, Amazon is allowing you to reach customers from more than 100 countries and regions! 

             

            How do you enroll in this awesome program? Enable your Export Settings of course!

            You can find your export settings located in the settings tab in Seller Central. To find which of your products are eligible for FBA Global Export head to your fulfillment reports and click on exportable inventory report. This will show you which products are eligible. 

             

            Why should you enroll in this program? To increase your sales! Think about it, the more customers you can get in front of the more your sales will grow. 


              Watch Jenna Lieber, our Director of Client Services discusses Review Generation Strategies on this week's Facebook Live

              September 25, 2019

              Your New-to-Brand Metrics

              Broken Down

              Have you been checking your New to Brand Percentage?

               

              Within Amazon’s PPC Dashboard choice sellers have gotten the opportunity to learn about their New-to-Brand (NTB) percentage. 

               

              The NTB percentage is determined by whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time within the past year. In other words, if a customer has not purchased from you in the last 365 days they are considered NTB. 

               

              This is useful to help sellers determine their true Cost Per Acquisition (CPA). By determining your true CPA you are able to optimize your Amazon PPC with higher accuracy based on your margins. 

               

              You can find your NTB percentage in your PPC Dashboard located next to ACOS. it is defined in the table as "% of Sales NTB". It is important to note that NTB is only measured on Sponsored Brand Ads and you can only track it from November 2018 to present. 

               

              With NTB you now have insights into how loyal your customers are on Amazon and using this information you are able to create a plan on how you can improve this metric! 

               


                Watch Jenna Lieber, our Director of Client Services discusses the New-to-Brand Metrics on this week's Facebook Live

                September 18, 2019

                Amazon's Small & Light Program

                This could be a real game-changer for some of you!

                 

                As an Amazon seller, you are able to enroll your products into the Small & Light program! This is not a new program BUT we thought it would be a huge help for some of you. 

                 

                The Small & Light program allows sellers to expand their products lines with smaller products while reducing fulfillment costs. 

                 

                What products are eligible for the small and light program? 

                • Products that are 10 oz or less
                • Products that are 16 x 9 x 4 inches or less
                • Products that cost $7 or less

                 

                With this program, Amazon feels you'll be able to reach more customers while saving at the Amazon warehouse!


                  Watch Jenna Lieber, our Director of Client Services discusses the Small & Light Program on this week's Facebook Live

                  September 11, 2019

                  ANOTHER New Deal Introduced 

                  Amazon is wrapping up the summer with a BANG by offering Prime Exclusive Discounts! 

                   

                  Prime Exclusive Discount is a price discount exclusively available to Prime shoppers. Products that are running a Prime Exclusive Discount will display strikethrough pricing and a savings message for Prime members in search results and on the product detail page. 

                   

                  How do you set up a Prime Exclusive Discount? 

                  • Head to the Advertising tab in Seller Central, select Prime Exclusive Discounts
                  • From there, download the Discount Upload template spreadsheet and fill in your product and pricing information
                  • Click Create Discount on Prime Exclusive Discounts page, enter the name of discounts, date, and upload the filled out Discount Upload spreadsheet

                  How do your products become eligible for Prime Exclusive Discounts? 

                  • The product must be Prime eligible. 
                  • The product must be in new condition.
                  • The product must have either no review rating or more than a three-star review rating.
                  • To qualify for a Prime Day discount, the discount must be between 20% and 80% off the non-member, non-promotional price (the Your Price column on the Manage Your Inventory page). 
                  • If a SKU has an active Sale Price scheduled at the same time, the Prime Exclusive Discounted price must be at least 5% lower than the Sale Price.
                  • The Prime Exclusive Discount must beat the lowest price for the ASIN in the past 30 days (this includes all deals, promotions, and sale prices across all merchants).
                  • The product cannot be a restricted product or offensive, embarrassing or inappropriate.
                  • The product must be in compliance with Amazon’s customer product reviews policies. 
                  • The product must be compliant with all pricing policies.

                   

                  Before we wrap up we want to let you in on some BIG news!

                  Jeff will be having Helim10 on our Playbook for Amazon Podcast! To celebrate, Helium10 is offering special discounts to TurnKey subscribers.

                   


                    Watch Jenna Lieber, our Director of Client Services discusses the new Prime Exclusive Discounts and Helium 10 on this week's Facebook Live

                    September 4, 2019

                    A Major Update for Your Storefront

                    Set your slack to AWAY you have to upgrade your Amazon Storefront NOW!

                     

                    Amazon recently added three new page additions to Amazon Storefront that will be a game-changer for you: 

                    • Interactive Images: Add interactive points to an image of a product to point out key features.
                    • Image with Text: Add text on any position of the image you decide to upload.
                    • Background Video: Add a video that silently plays on a loop in the background. This video must be between 2-20 secs. 

                     

                    These three additions are huge for a few reasons: 

                    • It adds more brand uniformity to your Amazon Storefront and allows customers to connect with you more 
                    • Provides a stronger customer experience and makes your storefront much more interactive 
                    • It provides further product information and helps customers make a stronger purchasing decision 
                    • It also adds a professional look to your Amazon Storefront 

                     

                    In addition to this update, we have one more feel-good update from Amazon!

                    Starting September 1, 2019, sellers using Fulfillment by Amazon (FBA) will have the option to donate excess inventory in the US to select US charities. Amazon will automatically make eligible inventory available to charitable organizations when you choose to dispose of overstock, returns, and other unwanted items. The donation option will apply to inventory you select for disposal manually and through automatic disposal settings.


                      Watch Jenna Lieber, our Director of Client Services discusses the update to your Amazon Storefront on this week's Facebook Live

                      August 28, 2019

                      New Promo Type: 7-Day Deals

                      Your deals tab just got a lot better! Amazon announces the addition of 7-Day deals!  7-Day deals are similar to their counterpart Lightning Deals except they are WAY better! Are you eligible? 

                       

                      Here is what you need to know about 7-Day Deals: 

                      • What are 7-Day Deals? 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 
                      • How much do they cost? The cost of these promos will be $300 per deal.
                      • How do I get access to them? Like Lightning Deals, you must be invited by Amazon to create these deals.
                      • Where can I set them up? You are able to book these deals in the Deal tab located under the Advertising tab.
                      • Where can my customers find them? If you enroll in the 7-Day Deals you will receive a “Limited Time Deal” badge in search results this will drive more visibility to your deal and in turn, your brand.

                       

                      How do you become eligible for 7-Day Deals? The requirements are the same as lightning deals! Here is what you need to be eligible: 

                      • You must have a sales history in Amazon stores with a minimum of a 3-star rating.
                      • Restricted products and products that are offensive, embarrassing, or otherwise inappropriate are not eligible to enroll in 7-Day deals or lightning deals.
                      • Products must be Prime-eligible through FBA or Seller Fulfilled Prime in all states including Puerto Rico. 
                      • Your products must be in "New Condition".
                      • Your seller feedback has to have received a minimum of 5 ratings per month and have at least an overall rating of 3.5 stars out more.

                       

                      What are the next steps? Head to the Deals tab under Advertising in Seller Central and see if you are eligible for 7-Day Deals by clicking create a new day and then selecting 7-Day deals. 

                       


                        Watch Jenna Lieber, our Director of Client Services discusses the New 7-Day Deal Promo on this week's Facebook Live

                        August 21, 2019

                        Market Basket Analysis

                        We know we've been pushing brand analytics hard lately, but that's because it is SUCH a valuable tool for your business and Amazon has been giving it a MAJOR overhaul!

                         

                        Using Amazon Brand Analytics, brand registered sellers can take a deep dive into customer purchasing behavior using the three sections Amazon Search Terms, Item Comparison, Demographics, and NOW Market Basket Analysis

                         

                        With the addition of Market Basket Analysis you can gain even MORE insight into your customers and their purchasing behavior. 

                         

                        We're sure you are wondering, what is Market Basket Analysis? This tool shows us the three products that are purchased most frequently with your individual product! 

                         

                        Obviously, this is super cool but what can you do with this information? Sellers can use this information for so many things like: 

                        • Creating cross-selling promotional opportunities with your current products.
                        • Developing a new complementary product that you are seeing consistently purchased with your products. 
                        • Completing a competitor analysis on products that are being purchased with your products. 
                        • Optimizing your listing based on what you find in that competitor analysis. 

                        What are the next steps? All brand registered sellers should log into Seller Central right now to check out Market Basket Analysis and brainstorm three ways that they are going to take advantage of the tool!


                          Watch Jenna Lieber, our Director of Client Services discusses Brand Analytics and Market Basket Analysis on this week's Facebook Live

                          August 14, 2019

                          Advertise Your Coupon Clippings

                          Wow, we have big news for you this Wednesday! 

                           

                          Amazon will now officially let you advertise your coupon clippings! 

                           

                          Now, whenever you create a coupon clipping in Seller Central, Amazon will give you the option to create a Sponsored Products Campaign to advertise your coupon clipping. 

                           

                          How do you set them up? It is super easy! 

                          • First, set up your coupon clipping as you normally would. 
                          • Second, Review your coupon clipping and ensure everything was set up correctly. 
                          • Next, submit your coupon clipping and BOOM Amazon will ask you if you would like to create a Sponsored Products Campaign around the coupon clipping. 
                          • After that, all you have to do is select create a Sponsored Products Campaign and go through the steps of setting it up. 

                          What are you waiting for? Go set this up as soon as possible and take advantage of this opportunity! 


                            Watch Jenna Lieber, our Director of Client Services discusses Coupon Clipping Advertising on this week's Facebook Live

                            August 7, 2019

                            Know the Ins & Outs of

                            Your Storefront

                            Did you know you can track your storefront insights?!? It is so simple! If you are brand registered all you have to do is head to the "Manage Store" page and click on "View Insights". 

                             

                            Here are some awesome items you can learn from your insights: 

                            • Views and Visitors 
                            • Top Sources of Traffic 
                            • Top Tags 
                            • Top Pages in your Storefront 
                            • Sales Numbers 
                            • Sales Compared to Visitors

                            We know what you are saying, "That is great, TurnKey, but what can I do with this information?" Optimize! Using this data you can make your Amazon Storefront exponentially stronger! 

                             

                            Here are some different ways you can optimize your Amazon Storefront game: 

                            • Is one page dominating all of your other pages? Adjust your other pages to have a similar look and flow to the page that is bringing in the most sales. 
                            • Are Sponsored Brands converting the best on your storefront? Increase your Sponsored Brands ad budgets and continue to create and optimize these SBAs. 
                            • Are external ads bringing a lot of traffic to your Amazon Storefront? Continue to push traffic to the storefront and take advantage of the tag feature within Amazon Storefront to make it even more effective. 

                            Storefront not doing so hot? Here are some suggestions: 

                            • Add lifestyle images and infographics so customers can learn more about your products. 
                            • Add multiple videos so that customers can learn more about you and your brand. 
                            • Add multiple add to cart options so that customers can purchase with ease. 
                            • Make your store engaging and inviting, think of it as a true storefront that someone would walk into!
                            • Do a competitor analysis on your competitors' storefronts and see what they are doing well and how you can beat them! 

                            Learn even more about Amazon Storefront insights here

                             

                            We cannot wait to hear how you pick up your Amazon Storefront game! Send us a link, we would love to check it out! 


                            Watch Jenna Lieber, our Director of Client Services discusses Amazon Storefront Insights on this week's Facebook Live

                            July 31, 2019

                            Autoresponders 2.0

                            Amazon has made some recent changes to autoresponders but that doesn’t mean we say goodbye to the basics! Last month, Amazon decided to scale back on providing customer information to third-party softwares. One example of this can be seen in Amazon eliminating customers' names from autoresponder messages. This means that the third-party autoresponder softwares many sellers use are unable to populate the customer's name. The result is that autoresponder emails have been going out without the customer's name attached.

                             

                            Although this is quite the change you can still rock the autoresponder game! Here's how: 

                            • Step One: Adjust your autoresponders accordingly! If you are using an autoresponder software (as all of you should be), make sure your autoresponders are up to date with this new rule. If you are unsure how this rule affects your autoresponders reach out to the third-party autoresponder software company you are using to see what adjustments you should make! 
                            • Step Two: Keep to the basics! Just because Amazon eliminated the ability to personalize your messages, doesn’t mean you shouldn’t continue to connect with your customers. Use your autoresponders to build brand awareness and brand loyalty. Provide value (e-books and FAQ sheets are a great touch) and customer service to all of your customers! 
                            • Step Three: Ask for the review! We are often asked by our clients if sellers are allowed to ask customers for reviews...OF COURSE YOU ARE! Don't waste a great opportunity. Use your autoresponder to ask customers for reviews!
                            • Step Four: Optimize your autoresponders! Seriously do not just leave your autoresponders running. Check your metrics and optimize them regularly to try to improve your messaging conversions. A/B testing (also known as split testing) is a great way to optimize your autoresponders. As a team we A/B test the following parts of our clients' autoresponders:
                              • Subject Lines 
                              • Main Body Messaging 
                              • Different value additions (as we mentioned earlier, e-books and FAQ sheets are our favorites) 

                            Now that you have the tools you need to overcome these new autoresponder obstacles, what are you waiting for? Go optimize your autoresponders today! 

                            July 24, 2019

                            Upgraded Brand Dashboard

                            Are you a brand owner on Amazon? If so, this one's for you! The Brand Dashboard has received a major upgrade, here are some of the features that we are PUMPED about: 

                            • Amazon is now giving you the option to track your review in real-time in your Brand Dashboard. 
                            • Using the Customer Review tracker you are able to search reviews by child ASIN and see what reviews you have rolling in. 
                            • You are able to filter your reviews by star rating as well as the time period! 
                            • Using this feature you are able to comment publicly to the review as well as report reviews that do not meet Amazon’s customer review policy. 
                            • Make sure you are up to date with the customer review policy here!
                            • Ultimately, the greatest benefit of these new tools is being able to know how your customers are feeling! Use this tool to have a better understanding of customer complaints and optimize your listing, and even your products, accordingly! 
                            • Lastly, in the Brand Dashboard, Amazon now has a feature called Brand Benefits, using this feature you are able to see all the tools that brand owners can take advantage of! We suggest you set a task for yourself to check this tab at least monthly to see if Amazon has added any new tools for you! 

                            Brand owners what are you waiting for? Go check out those reviews and connect with your customers!

                             

                            Not brand registered? Now is the time to start the process and take advantage of these and many more brand registry benefits!

                            July 17, 2019

                            Prime Day Follow-Up

                            Prime Day 2019 is over and we hope it was a huge success for you and your business!  Now it is time to deal with the aftermath:

                            • Run a projection report now and send in inventory! At TurnKey, we are already sending in inventory to cover all of the huge sales that came our way! We do this using our projection report template that we have attached to this email. You can use this template to match your goals and predict how much inventory you'll need to prevent missing sales due to being "out of stock". 
                            • Capitalize on your new customers! Prime Day brings in a wave of new customers each year. Now is the time to begin marketing to them. Pull an Amazon customer list (using a service like Managed By Stats) as soon as possible and run Facebook ads to your new audience advertising new products and increasing brand awareness. 
                            • Make sure your customer service is on point! An increase in customers also means an increase in buyer messages that will need your prompt response and customer service expertise. Make sure that your customer service systems are operating on all cylinders to turn these first-time buyers into raving fans of your products! 
                            • Run the numbers! Once the 72-hour window has passed, pull a promotional report and see which promotions worked the best for your products. Then, head over to the sales dashboard and see what products killed it. Once you have crunched the numbers, take notes on what worked for you this year and plan how you will capitalize on it for Prime Day 2020.  

                            July 10, 2019

                            Prime Day Countdown

                            By now you are probably already well aware that Prime Day is next Monday and Tuesday, July 15th and 16th! While Prime Day can be very overwhelming, don't panic! Here are some tips on how to navigate the craziest shopping days of the year:

                            • Submit your promotional codes ahead of time! Do not wait until the night before to submit your promotional codes to Amazon. 
                            • Plan your social media posts in advance! Plan out your off Amazon strategies early to capitalize on the Prime Day opportunities. 
                            • Monitor your inventory during Prime Day! Hopefully, you already have plenty of inventory in Amazon's warehouse. Whether this is true or not, be sure to monitor your inventory throughout both days and turn on your FBM inventory if you sell out of FBA inventory and you have the resources to fulfill FBM orders.  
                            • Hold off on updating your title! As we mentioned last week, Amazon is going to start enforcing their title TOS.  However, if you haven't already made changes to your title, we do not recommend doing so until after Prime Day to ensure you do not affect your ranking. 
                            • Monitor your Amazon PPC campaigns! Ensure that you are in front of as many people as possible by increasing your budget as needed. Bid prices will go up on Prime Day so it is important to monitor your campaigns and ensure their budgets do not run out especially midday. 

                            Good luck and happy Prime Day! 

                            July 3, 2019

                            Amazon TOS Enforcement

                            Don't panic...just plan! Here's what you need to know:

                             

                            Amazon officially announced that they will start enforcing their title rules on July 22nd. If a listing is currently breaking Amazon’s title rules the listing will be suppressed on July 22nd 

                            • What are Amazon’s title rules? Glad you asked! There are TONS of rules but here are some important ones to keep in mind: 
                              • Know your category title character limit, majority of titles must be 200 characters or less but check your category and make sure your title length is compliant 
                              • DO NOT USE ALL CAPS, seriously, don’t do it 
                              • Do not include promotional messaging such as FREE SHIPPING 
                            • Why should you not panic? It is pretty simple because you are paying attention! While other sellers have their head in the sand you my friend are prepared and have the tools to make these adjustments to avoid getting your listing suppressed. 
                            • When should you make the title changes? This is tough because Prime Day is on July 15th to July 16th. Since titles are so important for ranking our team recommends writing out your new titles NOW but do not switch them out until post-Prime Day to ensure you are not messing with your rankings.
                            • If you have any specific questions about your title changes be sure to reach out to our team and schedule an audit call, we would be more than happy to help you with the process!

                            June 26, 2019

                            Brand Analytics

                            Using Amazon Brand Analytics, brand registered sellers can take a deep dive into customer purchasing behavior using the three sections Amazon Search Terms, Item Comparison, and Demographics.

                             

                            Amazon Search Term Section

                            • With this feature, you are able to discover what products are winning the most clicks and conversions on search terms.
                            • This gives you the ability to, assess the impact of your marketing campaigns by monitoring different trends happening on Amazon.
                            • With this tool, you are also able to look up specific keywords and see how the keywords in your niche are making an impact.

                            Item Comparison Section

                            • With this feature, you are able to gain insight on products most frequently viewed together with your products.
                            • Using this feature you can perform a competitor analysis and brainstorm ways to beat your competitors!

                            Demographics

                            • With this feature, you are able to gain insights into your customers currently purchasing your products on Amazon.
                            • The demographic information includes age, household income, education, gender, and marital information.